Rally

    What is Rally?

    Rally is a decentralized, AI-powered marketing protocol built on GenLayer that addresses inefficiencies in influencer marketing. The platform creates a transparent marketplace where projects and content creators connect directly, with AI-verified quality scoring replacing traditional metrics like follower counts and engagement rates.

    The protocol operates across multiple chains including Base and zkSync, using Intelligent Contracts for automated, onchain settlement. Rally evaluates content based on accuracy, alignment, compliance, originality, reach, and resonance, ensuring that quality and genuine influence are rewarded over vanity metrics. The system converts campaign participation into Rally Points, the protocol’s core currency that represents value across the entire network.

    Rally Airdrop Details

    Rally is currently in its Alpha phase with a speculative airdrop mechanism through its points system. Users can earn Access Points through the waitlist system and Campaign Points by participating in creator campaigns. All points earned, including Access Points and Campaign Points, will eventually convert into Rally Points at rates to be defined when Beta launches.

    The platform has seen significant early interest with over 50,000 signups in the first four weeks. Early participants benefit from larger campaign reward pools divided among fewer users, creating higher potential rewards for those who join during the Alpha phase.

    The referral system offers perpetual 10% commission on referred users’ Campaign Points, making early participation particularly valuable for building long-term earning potential.

    How to Join Rally and Earn Points

    1. Visit the Rally Waitlist Page
    2. Enter Your Email Address
    3. Connect Your X (Twitter) Account
      • Link your X account to begin earning Access Points
      • Your TweetScout Score will be calculated based on your crypto Twitter network
      • The more credible crypto personalities, projects, and fund employees following you, the higher your score
    4. Use Your Referral Link
      • Share your unique referral link to invite others
      • Earn 10% of your referrals’ Access Points immediately
      • Earn 10% of all Campaign Points your referrals generate forever
      • Each referral creates a perpetual revenue stream
    5. Monitor Your Position
      • Check the leaderboard regularly to track your Access Points
      • Top accounts are whitelisted weekly to access app.rally.fun
      • Your total Access Points determine when you’ll receive Alpha access

    Additional Ways to Gain Access

    Join Partner Waitlists

    Rally partners launch their own waitlists to onboard specific communities. Joining these provides multiple benefits:

    • Automatically receive 42 Access Points per partner network joined
    • Gain a Partner Network badge on your leaderboard profile
    • Same scoring system applies: TweetScout Score, Kaito Score, and referrals count
    • Users are admitted daily from the front of each queue based on system capacity

    Participate in GenLayer AMA Raffles

    A third access route exists through the GenLayer community:

    • Attend weekly GenLayer community AMAs
    • Collect GenLayer AMA POAPs (Proof of Attendance Protocols)
    • Enter the weekly raffle for 50 whitelist spots every Monday
    • More POAPs collected increases your winning probability
    • This rewards consistent community engagement

    Participating in Campaigns After Whitelist Access

    Once whitelisted, you gain access to app.rally.fun where projects launch campaigns with specific budgets, timelines, and missions. Here’s how the campaign system works:

    Campaign Structure

    Projects create campaigns requiring specific content types such as tweets, threads, or replies. Each campaign has clear rules, quality requirements, and engagement targets. AI-verified scoring evaluates submissions based on both qualitative factors (accuracy, alignment, compliance, originality) and quantitative metrics (reach, resonance).

    Earning Campaign Points

    Campaign Points are earned only after completing verified contributions that meet campaign requirements. Campaigns divide into periods, allowing creators to resubmit posts as new engagement accumulates. Only fresh activity counts in each period, ensuring fairness while rewarding content with lasting appeal.

    Frequently Asked Questions

    When will I get whitelisted from the waitlist?

    Whitelist approval depends on your Access Points and leaderboard position. The Rally team whitelists top accounts weekly, so climbing the leaderboard through referrals, improving your TweetScout Score, and joining partner networks increases your chances. Users are selected continuously as system capacity allows.

    How do referral rewards work?

    When you refer someone to Rally, you earn 10% of their Access Points immediately and 10% of all their Campaign Points forever. If you refer a project launching campaigns, you receive 10% of that project’s entire Campaign Points allocation. These rewards are perpetual and automatic.

    What happens to my Access Points when I’m whitelisted?

    Access Points will convert to Rally Points when Beta launches, though the conversion rate hasn’t been specified. They represent your pre-launch contribution and will carry value into the main protocol launch.

    Can I participate in multiple campaigns simultaneously?

    Yes, once whitelisted you can participate in multiple active campaigns. Each campaign operates independently with its own rules, timeline, and reward structure. Campaign Points from different campaigns accumulate toward your total Rally Points.

    Conclusion

    Rally introduces a transparent, AI-verified approach to influencer marketing through its decentralized protocol. The waitlist system provides multiple entry paths through the main waitlist, partner networks, and GenLayer community raffles. Early participants gain access to larger reward pools with less competition, while the perpetual referral system creates long-term earning potential.

    The platform’s points system eventually consolidates into Rally Points, creating unified value across all participation types.

    You're interested in more projects that do not have any token yet and could potentially airdrop a governance token to early users in the future? Then check out our list of potential retroactive airdrops to not miss out on the next DeFi airdrop!

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    Requirements:

    E-Mail required

    Estimated Value

    n/a

    Tokens per Claim

    n/a

    Max. Participants

    Unlimited

    Overview